Gawker is suspending operations, again.
Bustle Digital Group on Wednesday announced that it was shutting down the revived media brand, about 18 months after reviving the title.
In an email to staffers, CEO Bryan Goldberg also wrote that they would be eliminating about 8% of positions at the company. “Gawker published a lot of brilliant pieces in these nearly two years. But in this new reality, we have to prioritize our better monetized sites. It’s a business decision, and one that, reluctantly, must be made.”
The editor in chief of Gawker, Leah Finnegan, wrote, “Well, after an incredible 1.5 years, BDG has decided it is done with Gawker 2.0. Can’t say enough about how proud I am of the site and all the brilliant people who worked to create it, and what a staggering shame this is. I had an absolute blast, and I love you.”
The original Gawker was an early digital media success, with its snarky voice and irreverent approach to celebrity and other boldfaced names. But it was on the losing side of Hulk Hogan’s privacy suit over the publication of a sex tape. Saddled with $140 million in damages, Gawker filed for bankruptcy and shut down in 2016. Bustle Digital Group later bought the site and revived it in 2021.
The announcement is the latest upheaval in digital media, with Vox Media and BuzzFeed also announcing recent layoffs.