And just like that, the retired Tom Brady transitions from being considered the greatest player in NFL history to the most interesting person in sports television.
It is not only that he is Tom Brady, but the situation that he and Fox Sports have created is intriguing. As The Post exclusively reported, Brady has a 10-year, $375 million contract with the network to be its No. 1 game analyst next to Kevin Burkhardt.
If the prospects of Brady in the booth weren’t juicy enough, the man who has kept Brady’s seat warm and will call Super Bowl 2023 with Burkhardt a week from Sunday, Greg Olsen, has been really good at the job.
If Olsen throws for the booth version of four touchdowns during Eagles-Chiefs, then the intrigue will only grow stronger.
The way it is set up now, Brady can jump into the No. 1 booth when he is ready. It is possible he could go for a gap year, but he very well could be calling the top games next season.
As for this Super Bowl, which is on Fox, all indications are that network executives will not put him in the booth. They know it would be stupid and unwise with their $375 million investment to try a three-man setup for the first time with 100 million people watching. If Brady was unsteady, he would immediately create more questions as to why Fox is replacing Olsen with him. And that investment might quickly look poor.
Tom Brady has a $375 million contract with Fox.USA TODAY Sports/Sipa
Greg Olsen has been the analyst in Fox’s No. 1 NFL booth this season and will call Super Bowl 2023.Icon Sportswire via Getty ImagesWhat seems entirely possible and a wise move for both is for Brady to be part of Fox’s pregame. Who wouldn’t want his star power and knowledge to bring more shine to the endless analysis and features that will lead into Feb. 12?
There have been some feelings from important people in the business that Brady signed the Fox deal as a hedge and that he may never call a game. After Joe Buck and Troy Aikman fled for ESPN’s “Monday Night Football” for contracts that totaled $165 million and some change, Fox Sports did what they historically have done — swung for the fences. The money kept rising and rising until Brady’s total broadcasting contract ended up higher than the around $330 million he made as a quarterback.
Is this going to be a passion for Brady? It doesn’t feel that way initially. There is nothing like playing, but he has talked about being like Johnny Miller was on golf. If he is that cutting, that would be a must-listen.
Tom Brady announced his NFL retirement on Wednesday for the second time.Twitter / Tom Brady
Tom Brady retired after 23 NFL seasons and seven Super Bowls.AP
Tom Brady and his children.Tom Brady/InstagramAs for Olsen, the prevailing wisdom is he may get a raw deal. We are a long-run contrarian on this point of view. He is 37 and is making around $10 million a year. When Brady arrives, Olsen will be slotted down to the No. 2 spot on Fox’s depth chart and will make in the $3 million range. That is still a tremendous job.
But Olsen has his future in his hands. His contract, according to sources, allows him to leave if there is a No. 1 job around. He could end up being this generation’s Cris Collinsworth, having a long, lucrative career, despite not having played quarterback or for the Cowboys or in New York. People love and underdog — especially if the person delivers.
Brady’s announcement makes the media aspect of the Super Bowl that much more juicy, which is why Fox Sports wanted him — he is a star among stars.
And so Brady walks away from football to become the most interesting person in sports media, because, even with a $375 million contract in hand, Brady has already proved that “What’s next?” is not so easy to figure out with him.
