Tiger Woods’ new lifestyle brand logo may have leaked

Tiger Woods’ new lifestyle brand logo may have leaked

Tiger Woods appears ready to launch his own apparel brand. 

In fillings first discovered by NUCLR GOLF and since reviewed by The Post, TaylorMade Lifestyle Ventures LLC put in a trademark application with the United States Patent and Trademark Office (USPTO) for a potential new lifestyle brand named “Sunday Red.”

It seems the brand would be a partnership between Woods and TaylorMade following the end of the legendary golfer’s 27-year association with Nike. 

Woods confirmed earlier this month that he would be going his separate ways with the sports apparel brand after being with them throughout his historic career. 

Now Woods, 48, appears to have set his sights on launching a brand with logos that pay homage to his notorious look. 

Among the four Woods-related trademark applications on Jan. 18, they all included a potential logo for the “Sunday Red” brand. 


Tiger Woods of the United States plays his shot from the 17th tee during the final round of the PNC Championship at The Ritz-Carlton Golf Club on December 17, 2023 in Orlando, Florida.Tiger Woods of the United States plays his shot from the 17th tee during the final round of the PNC Championship at The Ritz-Carlton Golf Club on December 17, 2023 in Orlando, Florida. Getty Images

One possible logo simply has an outline of a leaping tiger in black and a red background with no lettering.

Another image showed the same tiger outline with a white background along with the letters S, D and R around the tiger.

Two other trademark applications have the words Sunday Red written out, with one in black lettering styled as “Sunday Red” while the other is styled as “Sun Day Red.”

The “Sunday Red” design was submitted as part of a trademark application submitted on Dec. 13, 2023.

The applications are listed as “live” and “pending” on the USPTO’s trademark search database. 

The new Woods brand would include a number of potential products, including eyewear, phone cases, luggage, purses, wallets, bags, umbrellas, clothing, footwear and sports equipment, according to the trademark filing.


Tiger WoodsTiger Woods had a long partnership with Nike. AFP via Getty Images

The sports equipment ranges from golf clubs and bags to balls, tees and gloves. 

After Woods parted ways with Nike, he posted a lengthy tribute to the brand on his social media. 

“The days since been filled with so many amazing moments and memories, if I started naming them, I could go on forever,” Woods wote on X of his 27 years associated with Nike. “Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.

“People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA.”