EXCLUSIVE: SMAC Entertainment, the management and production company founded by Constance Schwartz-Morini and Michael Strahan, with an eye toward a major presence in entertainment and sports, has expanded its roster with the addition of star NFL wide receiver DK Metcalf.
SMAC will assist Metcalf in identifying new business ventures that will expand his brand presence, including entertainment production opportunities and future endorsements, licensing and partnerships. The firm’s work with the two-time Pro Bowl selection begins immediately and will be spearheaded by Jose Diaz, Derek Sanderson and Georgie Moskowitz.
“DK Metcalf is at the peak of his NFL career and has been making game changing moves on the field since his NFL debut with the Seahawks in 2019,” said SMAC CEO Constance Schwartz-Morini. “I’m thrilled to bring DK into the SMAC family and leverage his football success into new entertainment endeavors. We look forward to continuing to raise the bar with him in new spaces!”
A second round pick in the 2019 NFL Draft after three seasons playing for the University of Mississippi, Metcalf has been with the Seattle Seahawks since his rookie season, when he broke the franchise record for total receiving yards for a player making their NFL debut. Later that season, he set the NFL record for most receiving yards by a rookie in a playoff game in the Seahawks’ Wild Card win against the Philadelphia Eagles.
Off the football field, Metcalf has seen success in track and field, tapping into his running skills to compete at the 2020 Olympic Trials, and on the basketball court, where he was named the MVP of the NBA All-Star Weekend Celebrity Game in 2023. He also put his creative mind to use to develop the coffee brand Decaf Metcalf after he was mistakenly called by that name during a broadcast.
Other notable clients of SMAC Entertainment include Common, Wiz Khalifa, Strahan, Deion “Coach Prime” Sanders, Erin Andrews, Antonio Pierce, Diana Flores, Nikki and Brie Garcia, Tony Gonzalez and more. Recent productions include Max doc BS High, Season 2 of Coach Prime for Prime Video, and comedy The Underdoggs, produced by and starring Snoop Dogg, also for Prime Video.
