Proxima – a data intelligence software company that enables consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value, and optimize full lifecycle marketing – announced the closing of a $12 million Series A round led by Mucker Capital. And the other investors in the round include Aglae Ventures (family office of LVMH founder), Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners, and Connexa Capital.
Since its launch in May 2022, Proxima has achieved 400%+ revenue growth and increased its proprietary network of B2C connections to more than 12,000. This network harnesses over 65 million unique and anonymized shopper profiles, blending them with advanced AI models. This combination empowers clients to elevate their marketing performance by unlocking actionable insights and superior targeting. Plus, the suite of offerings enables businesses to scale paid media efficiently across advertising platforms like Meta and TikTok, improve retention and customer lifetime value with predictive intelligence, and gain insights.
Headed by e-commerce and marketing technology experts, Proxima was founded to address the challenges faced by many consumer technology companies from increasing privacy restrictions and challenging unit economic challenges.
The new funding round will support the growth of Proxima’s technology platform, including AI-powered feature developments and further expansion of their technology and commercial functions.
KEY QUOTES:
“Our team saw first hand the sense of apprehension and skepticism among brands spending on paid channels following the iOS privacy changes in 2021. But since our launch, we’ve seen the widespread embrace of data insights and enhanced targeting as our clients have become more successful with AI-powered experimentation, leading to our 4x growth. This investment will allow us to evolve our platform to enable our clients to achieve superior decision making in acquiring and retaining customers as well as leverage AI to execute marketing strategies with unparalleled performance.”
– Alex Song, Founder and CEO of Proxima
“Proxima is addressing one of the most important issues for marketers today – leveraging data effectively to drive profitable growth in the face of challenging market dynamics for both customer acquisition and retention. We’re thrilled to lead their Series A fundraise and are eager to collaborate with the leadership team on the exciting journey ahead.” Before joining Mucker Capital, Omar Hamoui was the Founder and CEO of AdMob which he sold to Google and a partner at Sequoia Capital.
– Omar Hamoui from Mucker Capital
