MoeGo, a leading software platform for pet care businesses, has closed a $24 million Series A funding round. The round was led by Base10 Partners, with participation from Mars Petcare’s Digitalis Ventures and continued support from MoeGo’s existing investors, Conductive Ventures and Uphonest Capital.
The company will use the funding round to expand its team and product to serve its growing customer base. Through its full-suite business-in-a-box platform, MoeGo empowers pet care businesses to do their jobs better by streamlining operations, improving customer service, and growing its business.
Launched in late 2019 by Ethan Dong, MoeGo started to reshape the pet economy’s technology infrastructure. And pet ownership in the U.S. is estimated to be at nearly 100 million dogs alone.
MoeGo founder and CEO Ethan attributed MoeGo’s 100%+ year-over-year organic growth since inception and satisfaction from its 4,500 customer businesses to his team’s unwavering dedication to building high-quality software. In about three years, MoeGo was able to attract the best businesses in the pet care space, including enterprise and franchise clients, through its enterprise-grade, all-in-one solution.
These features include multi-location / franchise management, a comprehensive reporting system, business intelligence capabilities, business growth at scale, employee management and payroll, and automation capabilities to boost operational productivity.
KEY QUOTES:
“The accelerated growth in demand for pet-related services poses operational challenges for pet care businesses, and the technology supporting these businesses remains outdated. A seismic shift is underway as digitally-native pet parents and entrepreneurs increasingly influence this space, creating a pressing need for modern software like MoeGo.”
“This Series A funding represents a pivotal moment in our journey to catalyze positive change in the pet care industry. The new funding will fuel our product development initiatives, empowering us to introduce innovative features, enhance user experience, and expand our services to meet the dynamic, growing needs of the pet care industry. Our talented team will be able to continue to offer high-quality pet care tech solutions to a broader spectrum of pet care businesses, including pet boarding, daycare, and pet retail enterprises.”
– Ethan Dong, MoeGo founder and CEO
“When we first met Ethan, it was clear that he and his team were not interested in becoming just another vertical SaaS company for the pet industry, but aspired to redefine an entire category. MoeGo is a true business-in-a-box platform for its customers, powering pet service professionals to do what they do best: take care of pet families. We see parallels between MoeGo’s product excellence in pet care to transformational companies like Toast for restaurants or ServiceTitan for home services professionals.”
– Rexhi Dollaku, General Partner at Base10 Partners
