Chipotle Mexican Grill is shaking up its menu with a new item. The popular restaurant chain has added plant-based chorizo to its protein lineup across U.S. locations.
The plant-based chorizo was first tested in August at locations in Denver and Indianapolis through the company’s “stage-gate process.”
The new menu item features natural protein from freshly grown peas, seasoned with crushed garlic, Chipotle peppers, extra virgin olive oil, Spanish smoked paprika, and ripe tomato paste.
“We are thrilled to introduce guests to our new, flavor-packed Plant-Based Chorizo during a season when healthier options are top of mind,” Chris Brandt, chief marketing officer at Chipotle, said in a press release.
“Plant-Based Chorizo is our best chorizo ever and proves that you don’t have to sacrifice flavor to enjoy a vegan or vegetarian protein.”
The plant-based chorizo is certified vegan and made without gluten, soy, colors, grains, preservatives, or artificial flavors. The protein also inspired the creation of three new Lifestyle Bowls.
“Creating a delicious plant-based protein that sizzles on the grill with the robust flavor and texture profile chorizo-lovers expect was a real challenge,” said Nevielle Panthaky, Chipotle's vice president of culinary and menu development.
“Our culinary team has worked relentlessly for years to develop this breakthrough Plant-Based Chorizo recipe that is uniquely Chipotle and aligns with the brand's industry-leading Food with Integrity standards.”
To celebrate the launch of the new plant-based chorizo, the Southern California-based chain is offering free delivery on all orders that include the new menu item. From Jan. 3 to Jan. 9, customers won't be charged a delivery fee by using the Chipotle app or ordering online.
Customers will also have a free delivery until Jan. 31 on Lifestyle Bowl orders placed on either of the platforms.
Despite positive feedback on the new menu item, this isn’t Chipotle’s first launch of chorizo. In 2016, Chipotle added meat chorizo to its menu but eventually pulled the item after a majority of customers passed on the protein.
Chipotle now offers Paleo, Keto, Whole30, and Double Protein Lifestyle Bowls on its menu. A sign marks the location of a Chipotle restaurant on October 25, 2017 in Chicago, Illinois. Chipotle stock fell more than 14 percent today after a weak 3Q earnings . Photo: Getty Images/Scott Olson
