AnyRoad – a leading platform for data-driven experiential marketing – recently announced Pinpoint, a new AI-powered feedback assistant that helps you understand precisely what drives positive and negative brand experiences and the actions you can take to improve impact and ROI. Powered by Natural Language Processing (NLP) and Generative AI, AnyRoad’s new Pinpoint feature helps brands analyze consumer feedback, uncover trends, and rapidly adapt their brand experiences.
AnyRoad is known as the only experiential marketing solution that allows you to automatically collect, analyze, and take action on consumer feedback. And the new NLP-infused Pinpoint feature provides feedback analysis that helps brands get to answer the “why” more quickly and allows them to prioritize and take action on large amounts of consumer feedback. And the state-of-the-art AI engine understands and interprets text feedback within seconds, allowing AnyRoad customers to proactively make improvements rather than spending time analyzing data.
The key features of Pinpoint include:
— Automated feedback analysis powered by AI – State-of-the-art AI text analysis powered by GPT-3.5 performed on every piece of customer feedback as it is submitted.
— Feedback summaries, rankings, and urgency flags – Auto-generate feedback themes grouped by positive or negative sentiment, sorted by urgency, and flagged as critical when immediate action is recommended.
— Feedback investigation and response – Filter results by date, experience, and type to quickly review customer feedback and respond to customers directly from AnyRoad.
As brands have dedicated more time and resources to consumer events and experiences, AnyRoad is helping them measure and amplify the impact of their efforts by leveraging actionable insights their business desperately needs. And before AnyRoad’s foray into the market, no holistic solution allowed brands investing in experiences and events to streamline their event operations and capture consumer data. AnyRoad customers can easily analyze consumer data to understand important insights such as brand perception and sentiment after every experience.
KEY QUOTE:
“The need for brands to build meaningful, long-term relationships with their consumers is more important now than ever. But to do this effectively, brands need to deeply understand their consumers, quickly surface trends from feedback, and take the right actions to ensure every event and experience leaves a positive, lasting impression. Our team built Pinpoint to address these needs, and we’re excited to bring this cutting-edge technology to our clients. It is the only experiential marketing solution that allows brands to automatically analyze and take action on consumer feedback in real time, enabling them to continuously improve and consistently provide experiences that drive real impact on brand perception and revenue.”
— Jonathan Yaffe, CEO and cofounder of AnyRoad
