HappySignals—a Finland-based human-centric IT experience management (ITXM) company—announced it has raised €12 million from the MAM Growth Equity strategy. This investment, which included participation from the company’s current investors, Nauta Capital and Vendep Capital, is the second for the MAM Growth Equity II fund.
Founded in 2014, HappySignals helps organizations transform their IT and services functions into more human-centric by utilizing its employee experience data and AI capabilities. With HappySignals’ innovative tools, customers analyze the IT experiences of millions of employees in 130 countries.
This helps customers understand how their employees are experiencing the IT environment, enabling data-driven improvement of employee happiness and productivity. The company’s strong product-market fit is demonstrated by its growth rate of approximately 40% over the past three years, with key customers being large global companies like PepsiCo, Fujitsu, and Reckitt.
The MAM Growth Equity strategy focuses on scaling up Finnish and Nordic growth companies. And it takes part in exceptional growth journeys by being an active owner and by providing expertise, networks and flexible growth capital for companies with a proven business model and ambitious management teams. This team has experience from international SaaS businesses and the ServiceNow ecosystem through its investments in for example Nosto Solutions and Sofigate.
KEY QUOTES:
“We are thrilled to have led the funding round in HappySignals, which will enable a further acceleration of their international growth journey. With its human-centric approach, we believe that HappySignals has found a solution to a problem that has not been solved in the market before. Indeed, their blue-chip customers are a true testimony to the quality of their approach and solution. The investment in HappySignals is an excellent addition to our second vintage growth equity fund. We are excited to partner with the founders, management and other owners to accelerate the growth of the company’s already significant international operations.”
- Rami Salonen, Investment Manager, Mandatum Asset Management
”The growth funding will be used for our global expansion in the growing IT Experience Management market. By prioritising employee happiness and productivity, organisations save money and drive increased business value. In IT language, we are talking about moving away from service level agreements (SLAs) and starting to focus on experience level agreements (XLAs). IT should continue to measure the traditional metrics, but the three pillars of IT—People, Process, and Tech—should always be considered in that order. This is where we help IT organisations gather and analyse employee experience data to make better decisions.”
- Sami Kallio, the CEO and co-founder of HappySignals
