SUNDAY AM: No snowstorm or sour reviews stood in Ghostbusters: Frozen Empire‘s path this weekend as the Gil Kenan directed, Jason Reitman produced sequel minted a $45.2M opening after a nice spike on Saturday from families. Yesterday came in at $16.8M, 5% ahead of Friday/previews’ $16M. If the numbers hold up, that’s the second best start ever for a Ghostbusters’ movie after the 2016 female ensemble of Kirsten Wiig, Melissa McCarthy, Leslie Jones and Kate McKinnon.
The domestic opening of the fifth movie takes the entire Ghostbusters franchise per Sony past $1 billion. I understand studio reports had the franchise through four films at $985M, a result that’s higher than Box Office Mojo. Mojo’s numbers on overseas are off on the first 1984 film.
The opening is solid news as some exhibitors feared that the movie was going to collapse into the high $30M range based on their presales which were significantly off from Kung Fu Panda 4. However, Sony’s marketing team got the sequel past the finish line as the brand is a cherished and a vital one for the studio. Still, that B+ CinemaScore, 84% Rotten Tomatoes audience score and sour reviews at 43% should be ignored by the studio. More on that in a bit.
iSpot showed a thrifty campaign spend by Sony on Frozen Empire, a little higher than what Lionsgate shelled out on Arthur the King, getting a reach of 650M impressions, led by TV spots on ABC, ESPN, CBS, NBC and Bravo (Sony went after moms there). TV spots for Frozen Empire aired on male-demo programming, i.e. NBA games, Sports Center, Men’s College Basketball, Late Show With Stephen Colbert and also at moms watching Good Morning America. A huge plug was the NFC Championship opener which featured Bill Murray and drew 58 million viewers, the highest rated NFC broadcast in 10 years.
Other big sports blasts included a custom piece on NBCUniversal where the Ghostbusters are faced with their most formidable villain yet and they need all the help they can get. When it comes to the mysterious cold front taking over NYC, they find help in Al Roker.
More on Ghostbusters in a bit….
Also a big deal here for IFC’s The Late Night With the Devil: the movie broke records for IFC Films as their largest opening weekend ever at $2.833M and the largest per-theater average among the horror films opening this weekend at $2,740 PTA. Previous to that, Watcher held the biggest opening in IFC history at $862K followed by Skinamarink with $818K and then Blackberry at $801K. The David Dastmalchian starring pic also posted the biggest Thursday previews ever for IFC at $316,9K and the biggest Friday ever at $1.1M besting prior record set by Skinamarink ($376K).
MORE…MORE..CHART COMING
SATURDAY AM: Despite “Marchmellow” weather in the Northeast and a B+ CinemaScore, Sony’s Ghostbusters: Frozen Empire is expected to still reach an opening between $42M-$44M this weekend after a $16M Friday. PLFs and some of the Imax are accounting for 36% of box right now. Frozen Empire, which cost more than Ghostbusters: Afterlife, $100M to $75M before P&A, is co-financed by TSG.
By the way, that B+ CinemaScore is the same grade as the all female 2016 Ghostbusters. This should be a wakeup call for Sony on the goody goody family nature tone of this franchise and its longevity moving forward. More on that later.
There are heavy rains along the Atlantic Coast from Washington D.C. up through Vermont with flood watches in effect, however, no significant cinema closures are expected.
Overall the box office with $97.6M is expected to be off -17% from the same weekend a year ago as that’s when Lionsgate’s roared with John Wick: Chapter 4, which posted the highest opening in the franchise with $73.8M and led the marketplace to $116.6M.
Updated PostTrak exits from ComScore and Screen Engine are 80% positive on the Gil Kenan directed sequel with a 64% definite recommend. Grades are lower among kids versus Afterlife at 89% postive and a 57% must see right away.
Male leaning of course at 55% with 46% of the crowd between 25-44 years old with another 30% of the audience 13-24 years old and the largest quad a tie between 18-24 and 25-34 years old at 23%. Diversity demos are 48% Caucasian, 27% Latino and Hispanic, 12% Black, 8% Asian and 5% Native American. Ghostbusters: Afterlife is playing best in the South, South Central and Midwest. Top grossing cinema in the nation so far is AMC Disney Springs in Orlando FL with over $50K.
NEON’s Sydney Sweeney nun horror movie, Immaculate, did $2M yesterday for what’s shaping up to be a $5M opening in fourth place. CinemaScore is a C which is par for a horror movie (they get B and C CinemaScores). PostTrak is significantly lower at 52% positive and a 30% definite recommend. Euphoria crowd is coming out at 52% female with 75% of the audience between 18-34. Largest demo is 25-34 at 39%. Diversity demos were 44% Caucasian, 30% Latino and Hispanic, 11% Black, 10% Asian, and 5% Native American/other. Best markets are the East, South Central and West with the AMC Burbank the pic’s top grossing cinema stateside at $15,3K. Elevation has Canada. The movie, which was fully financed by Black Bear, and a passion project of Sweeney’s, cost under $10M. It’s a P&A deal for NEON. The release model for this horror movie is very similar to what Blumhouse use to execute with its microbudget BH Tilt movies.
IFC’s has the other specialty horror film on the marquee, Late Night With the Devil at 1,034 locations which posted a $1.1M Friday, 3-day heading to $2.9M. Solid numbers in NYC, Toronto, Salt Lake City, Edmonton, Dallas, San Antonio and LA.
Disney has Pixar’s Luca, which was previously relegated to Disney+, in theaters, but similar to the other Pixar re-releases this year (Turning Red, Soul), there was no muscle behind these in marketing. The Italian-set animated movie did $150K yesterday at 1,390 for what will be a very underwhelming $510K or $367 per theater.
The chart:
1.) Ghostbusters: Frozen Empire (Sony) 4,345 theaters, Fri $16M, 3-day $42M-$44M/Wk 1
2.) Dune: Part Two (Leg/WB) 3,437 theaters (-410), Fri $4.5M (-44%), 3-day $16M (-44%)/Total $231.7M/Wk 4
3.) Kung Fu Panda 4 (Uni/DWA) 3,805 (-262) theaters, Fri $4M (-54%), 3-day $14.5M (-52%), Total $130.9M/Wk 3
4.) Immaculate (NEON) 2,354 theaters, Fri $2M, 3-day $5M/Wk 1
5.)Arthur the King (LG) 3,003 theaters, Fri $1.1M (-61%), 3-day $4M (-48%), Total $14.2M/Wk 2
6.) Late Night With the Devil (IFC),1034 theaters Fri $1.1M, 3-day $2.9M/Wk 1
7.) Imaginary (LG) 2,513 theaters (-605), Fri $755K (-55%) 3-day $2.5M (-55%), Total $23.3M /Wk 3
8.) Love Lies Bleeding (A24) 1,828 theaters (+466) Fri $484K (-56%), 3-day $1.5M (-40%), Total $5.5M/Wk 3
9.) Cabrini (Angel) 1,765 (-1,085) theaters, Fri $410K (-51%) 3-day $1.37M (-51%) Total $16.1M/Wk 3
10.) Bob Marley: One Love (Par) 1,266 theaters (-1066) Fri $295K (-57%), 3-day $1.02M (-55%), Total $95.2M/Wk 6
Holdovers
One Life (BST) 1,009 (+26) theaters, Fri $290K (-63%), 3-day $960K (-44%)/Total $3.4M/Wk 2
The American Society of Magical Negroes (Foc) 1,153 (+6) theaters, Fri $120K (-76%), 3-day $400K (-69%)/Total $2.1M/Wk 2
FRIDAY PM: As of right now, Ghostbusters: Frozen Empire is looking all right with a $16M Friday and $42M-$43M opening at 4,345 theaters. That Friday is on par with Ghostbusters: Afterlife‘s first day (plus previews) of $16.6M, and should that 3-day keep up, it will only be a $1M shy of the 2021 Jason Reitman directed title.
In second is the fourth weekend of Legendary/Warner Bros’ Dune: Part Two at 3,437 theaters with an estimated $4.6M, -43% for a 3-day of $16.9M and a running total of $232.6M.
Third belongs to Universal/DreamWorks Animation’s third frame of Kung Fu Panda 4 at 3,805 theaters with a Friday of $4.3M, -51%, and 3-day of $15.3M, -49%, and running total by EOD Sunday of $131.7M.
The NEON, Sydney Sweeney nun horror movie, Immaculate, is seeing an estimated $1.8M-$2.2M Friday, and $5M opening at 2,354 sites. Black Bear financed and produced the movie for under $10M. Black Bear is handling the UK release of the film with Elevation releasing the pic in Canada.
Lionsgate’s second frame of Arthur the King at 3,003 theaters is looking at fifth after a second Friday of $1.2M, -60%, and a 3-day of $4.1M, -46%, and a ten-day gross of $14.3M.
IFC has the David Dastmalchian 1977-set horror movie, Late Night With the Devil, which world premiered a year ago at SXSW, which is seeing $1.3M today for $3.3M opening at 1,034 locations. The Cameron and Colin Cairness-directed horror pic follows a live television broadcast in 1977 which goes horribly wrong, unleashing evil into the nation’s living rooms. Critics love it on Rotten Tomatoes at 96% certified fresh and an 86% audience score.
FRIDAY AM: Ghostbusters: Frozen Empire, Sony’s sequel to Jason Reitman’s Ghostbusters: Afterlife, took in $4.7M from Thursday night previews that began at 2 p.m. at 3,561 theaters.
That total is close to the $4.5M previews of Ghostbusters: Afterlife, which opened heading into the pre-Thanksgiving 2021 frame when audiences were still shaking off Covid fears. Thursday night’s cash also is higher than the previews of Paul Feig’s 2016 all-female Ghostbusters, which did $3.4M (and opened to $46M). Those showtimes began at 4 p.m. and resulted in a $16.6M Friday and $44M opening weekend. I’m told from sources that Frozen Empire will require a lot of walk-up business to get to that level as presales for some exhibitors were low.
Ghostbusters: Frozen Empire received four stars from the Thursday night audience, which always is filled with die-hard fans, with a 80% positive and a 66% definite recommend. Mostly men showed up at 55%, and they were the pic’s harshest critics at 76% positive, with women at 45% with a better 85% grade. Breaking that down, men over 25 — Thursday night’s biggest quad at 43% — gave the movie a 79% grade, while men under 25, who repped 12% of ticketbuyers, loathed the movie at 68%.
On Afterlife, families and the middle of the country propped grosses. Close to a third of that audience was families with parents, who awarded Afterlife five stars with kids under 12 at 4½. Rotten Tomatoes critics gave Afterlife, which was directed by Jason Reitman, 64% positive while audiences graded it 94%. Frozen Empire out of the gate is lower with 45% Rotten in reviews, and 86% with RT audiences.
Directed by Gil Kenan, the writer of Ghostbusters: Afterlife, the sequel cost $100M. This Ghostbusters easily will put the five-movie franchise over $1 billion. That might or might not be this weekend, as Frozen Empire could underperform.
We’re waiting on preview figures for Neon’s Sydney Sweeney movie Immaculate, but in the meantime, PostTrak audiences didn’t like it last night at 2½ stars and 60% positive. Critics didn’t mind it at 78% positive. We’re seeing projections now for the nun horror movie, which world premiered out of SXSW, in the mid-single digits.
Legendary/Warner Bros’ Dune: Part Two won the night among regular releases with $2.2M at 3,847, -23% from Wednesday and a third week of $39.5M and running total of $215.7M. The pic will keep its Imax screens into weekend 4, sharing them with Frozen Empire.
RELATED: ‘Dune: Part Two’ Review: Denis Villeneuve’s Spectacular Sequel Goes Heavy On The Mythos
Universal/DreamWorks Animation’s Kung Fu Panda 4 at 4,067 sites made $1.7M, -10% from Wednesday, for a $38.7M second week and running total of $116.4M.
Fathom busted its way into the chart midweek with two releases. Faith-based documentary The Ark and the Darkness did $750K on Wednesday and another $955K yesterday for a running total of $1.7M at 1,010 theaters. The Ralph Stearn-directed docu centers on Noah’s Ark and scientific evidence supporting the biblical tale. Fathom also had the remastered Hal Needham-directed 1986 BMX movie Rad booked at 707 locations, and it did $508K yesterday.
Lionsgate/eOne’s Mark Wahlberg canine sports film, Arthur the King, playing at 3,003 theaters, did an estimated $477K yesterday, -13% from Wednesday, ending its first week with $10.2M.
Check back later today for updates.
