Oscar Mayer is getting into the skincare business with a face mask that is designed to rejuvenate the skin while giving a nod to every kids’ DIY bologna-inspired masks.
The Kraft Heinz Company (KHC) brand is debuting its face masks on Amazon, which have a striking resemblance to bologna in a limited-edition rollout. Oscar Mayer called the face masks “a meaty take on the self-care space.”
“Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike,” Lindsey Ressler, senior marketing analyst at Oscar Mayer, said in a statement.
To create the bologna masks, Oscar Mayer partnered up with Korean beauty brand company Seoul Mamas.
According to Oscar Mayer, the masks are not only playful but offer hydration and restoring hydrogel that is designed to “promote skin elasticity, improve hydration, and moisture retention.” They also are billed as have anti-inflammatory benefits and provide skin protection.
The company warns that the face masks are not made with real bologna and are intended to be put on the face, not on a sandwich.
Ingredients of the mask include witch hazel botanical and seaweed-derived products as well as collagens to lock in moisture and promote skin elasticity, according to the Amazon listing.
Oscar Mayer is selling the face masks for $5 each. They are available starting Wednesday while supplies last.
“This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising – inspired by the old, modernized for today,” Ressler said.
As of Wednesday premarket hours, Kraft Heinz was trading at $37.81, up 38 cents, or 1.02%.
Oscar Mayer's bologna-inspired skincare face masks are “a meaty take on the self-care space.” Photo: Oscar Mayer
