Today, Bridger Consulting Group announced the acquisition of DeepBench, a primary insights platform launched in 2016 by four MIT students. DeepBench differentiates itself by building proprietary software tools, such as distinct AI and ML capabilities, to improve the efficiency and effectiveness of the expert matching process—a significant bottleneck in the expert insights space. This deal will substantially improve Bridger’s service offerings and market share, especially within the expert search market segments.
DeepBench provides first-hand insights by recruiting hard-to-reach specialist B2B research participants. And these insights help innovation teams from product, design, and research functions better understand buyers, users, and stakeholders. DeepBench was founded in 2016 by students at MIT Sloan.
This deal represents a significant achievement for Bridger and DeepBench, which will enhance the value and service offerings to clients and stakeholders.
KEY QUOTES:
“This acquisition isn’t just a step forward—it’s a giant leap in advancing Bridger’s mission to redefine the industry standard. Integrating DeepBench’s client portfolio of name brand clients, including leading blue-chip companies, significantly expands our reach and catapults Bridger into the ranks of industry leading Expert Insights firms.”
– Andrew Rawana, CEO of Bridger
“Merging with Bridger opens a new chapter of possibilities. Our collective capabilities will allow us to deliver unparalleled services to our diverse customer base, capitalizing on Bridger’s strong presence in the management consulting and private equity segments of the market, and DeepBench’s foothold in the rapidly growing corporate innovation and product design research segments.”
– Alden French, CEO of DeepBench
