KO Stock Price Fell Following Cristiano Ronaldo Snub: Details

KO Stock Price Fell Following Cristiano Ronaldo Snub: Details
  • At the opening of the market on Monday, the stock price of Coca-Cola Co (NYSE: KO) instantly fell by about 1.67%. This is why it happened.

At the opening of the market on Monday, the stock price of Coca-Cola Co (NYSE: KO) instantly fell by about 1.67%. The drop appears to be correlated to a snub by professional soccer player Cristiano Ronaldo.


Ronaldo — who is the captain of the Portugal national team — had moved glass bottles of Coca-Cola out of the frame and held up a bottle of water and said “water” in Portuguese.


Coca-Cola, a sponsor of Euro 2020, noted that “everyone is entitled to their drink preferences.” And a Euro 2020 spokesperson said that players are offered water along with Coca-Cola and Coca-Cola Zero Sugar at press conferences. 


France midfielder Paul Pogba, a practicing Muslim, also did something similar with a Heineken beer bottle that was placed in front of him at a press conference after the 1-0 win over Germany.


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